Novi Sad is the capital of the northern Serbian province of Vojvodina, and the administrative centre of the South Backa District.

Novi Sad, with its 300,000 inhabitants, is Serbia's second-largest town after Belgrade. The city is located on the banks of the Danube river and Danube-Tisa-Danube Canal, while facing the northern slopes of Fruska Gora mountain.

Since it was founded in 1694, Novi Sad became the centre of Serbian culture and earned its nickname Serbian Athens. Today, Novi Sad is a large industrial and financial centre of the Serbian economy; and it is also one of the biggest construction sites in the region.